We believe in transparent pricing and showing our customers exactly what they are buying and for how much. By being online only, we eliminate brick-and-mortar expenses. Everything from the label, buttons, and packaging were also made in-house in order to forgo agency cost. Our approach to retail keeps our costs low, which allows us to pass on the savings to our customers.
To make the best dress shirt, we stuck to classic standards with a modern cut. We recognize that not all bodies fall within a whole of half inch. Our shirts feature incremental sizing in quarters (1/4s) and thirds (1/3s) to ensure the best fit possible. The standard shirt hugs the contours of your body all without making you feel restricted or uncomfortable.
Our shirts feature genuine mother of pearl buttons & reinforced construction at the cuffs and collar. We designed our own labels and tags to match a dark yet classic navy thread color. Our cuffs are fused with a thin piece of interlining, while our collars and placket are woven for a relaxed and softer touch. Shirts ship wrapped in plastic in an eco friendly container, all with free returns & exchanges.
It all starts with the fabric. We selected a soft but firm, extra long staple, 2-ply, 80s thread count pinpoint oxford. We chose Xinjang because of it’s extra long staple, which is not only more difficult to grow, but also yields much less and is more sensitive to harsh weather. Our premium cotton costs more than double that of upland cottons, which makes up almost 90% of the world's crop.